Earlier this year, I had the opportunity to merge my two worlds -marketing and the arts. As a member of a distinguished group of juried artisans, each of us has to contribute to the success of the annual open studio tour. Naturally, I was asked to focus on marketing. But as a believer of “teach people how to fish” rather than do the fishing, I designed a 1/2 day workshop. I also asked a professional photographer to be on site in an adjacent room to help the photo-challenged to ensure we had professional documentation of their beautiful works. The biggest outcome from the session was a year long “From the Studio” blog. We also succeeded in sharing media relationships and having a follow on phone coaching session on how to build media relations. In the end, my theory is that “content marketing” is made to order for the arts community. By focusing on the content, one is then forced to learn about the channels and ways to distribute the content, but that’s the easy part. You have to start with the “stuff” and the artists have it. You can read my post workshop blog here.