Some of the best companies are family owned or small businesses that have not been exposed to the latest marketing tools. 15 years ago, that included developing the first website. The Internet gave marketing a new set of tools and new challenges for businesses trying to tell their story. Marketing Assists come in all shapes and sizes. Sometimes just a conversation will help a business owner get “un-stuck” from a marketing roadblock.
Business Growth Challenge
The following assignments were small projects working with entrepreneurs who needed an “assist” to kick start their marketing programs.
Deliverables and Results
Boston PC Networking (BPCN) is an IT consulting firm that can functions as a substitute or an adjunct for an IT services department. Growing companies use BPCN for a full suite of services ranging from systems planning to daily maintenance of all aspects of the computer network. Through a coaching relationship, we worked with the business owner to advance his marketing program and develop web content to distinguish his business.
A New Hampshire based software company that offered a telecommunications service to replace business modems. The application grew out of the company’s modem sharing business. The project involved the evaluation and prioritization of partner “sets” and testing of the value story pre-launch. A recommendation of key elements of the partner program was also prepared.
The VMC Group is a 40-year old firm specializing in software and consulting solutions for the Public Sector. A project was undertaken to develop the key objectives and plan for the initial web-site.
Boston-based florist with five locations, Salvy decided to grow nationally through the development of a leading edge technology web-site. A mini-web marketing and BTB partnership strategy was developed on behalf of this venture.
A 15 year old Bed and Breakfast in Rockport, Ma. Seeking to expand its growth through better use of its web-site and new product development. A Marketing Audit was developed to assist in prioritizing opportunities and future direction.
A family of three high end bed & breakfasts in Niagara-on-the-Lake, Ontario, Canada. Initiated partner program to help generate interest among specific target groups of travelers.