Banking, Automotive, Online commerce
CEO & Founder
Everymile, founded by seriel entrepreneur, Sean Black was an e-commerce engine for a line of automotive aftermarket products that gave consumers a self-serve option for this important investment in their vehicles. Extended Service Contracts for used cars, auto club memberships, and vehicle inspections were the core products.
Business Growth Challenge
J.Ganim-DeFalco was engaged to assist as a Chief Marketing Officer during early stages to develop a channel sales program focusing on the online automotive and financial services verticals.
Everymile was caught in the downspin of internet ventures and forced to fold despite some good traction with partners.
Deliverables and Results
Extensive Partner Recruitment and onboarding. Credit Unions became the most interesting target due to their unique position in the Auto Loan Market. This article was printed at the peak of the project.
While it was clear very early that Jacqueline was well versed in every aspect of marketing, she was particularly amazing at identifying and engaging strategic partners that we would never have otherwise thought of. She secured a meeting with senior management of a $4B company within 45 days of her first phone conversation with them, no small feat with such a large, bureaucratic company.
Jacqueline was a consultant to our company but she quickly became looked upon as one of the most important advisors to the management team. Her in-depth experience working with everything from small startups to large corporation gives her the ability to map out a marketing plan and adjust it at each level of growth. She advanced our thinking by years.
Jacqueline is very selective about which projects she takes on and with whom she works. Once on board she was just as passionate and devoted as any founding member of the company. We got through many tough times because of her perseverance and optimism. She quickly became a friend and personal advisor.Sean Black, CEO Everymile