Commercial Finance; Government; Health-Care; Construction
Rockport Mortgage Corporation is a privately owned commercial mortgage banking firm founded in 1992, and located on the North Shore of Boston, that specializes in providing HUD/FHA insured project loans and conventional financing programs nationwide.
RMC has grown to become one of the top national firms providing HUD financing.
Business Growth Challenge
The assignment involved the development of the company’s Web business strategy and first website. The website established the foundation of partner program that recognizes existing customers and partners and begins to attract new ones. The assignment included the web development, web launch, and customer recognition program.
Deliverables and Results
The result of the assignment was the client’s first website. The process of developing the site created opportunities to contact each major client segment and create testimonials and case studies for each major project. Additionally, the launch was celebrated by sending live lobsters and/or smoked salmon in a customize “cooler” to each of 100 top clients. The program was met with considerable success based on feedback received at the time.
My company, Rockport Mortgage Corporation, celebrated its 10 year anniversary in 2002, and we hired Jacqueline Ganim-De Falco to help us plan and implement a marketing event as well as develop a website for our company. Jacqueline was extremely creative and tenacious in motivating myself and my staff to stay the course to develop a professional website we could be proud of and following through on purchasing and organizing the delivery of a unique gift to our top 100 clients in celebration of our anniversary. The time and effort that she put in and made sure that we invested paid off in creating much good will with clients, a number of which we had not talked to in months, as well as some new business opportunities. Jacqueline was always a pleasure to work with and her gentle persistence was important in ensuring that we completed the most ambitious marketing event in our 10 year history.George Lieser, former President, Rockport Mortgage Corporation