Media, Entertainment, Market Research
CEO, CMO, VP Business Development
Emode.com later Tickle.com and then sold to Monster was the leading interpersonal media company, providing self-discovery, matchmaking, and social networking services to more than 18 million active members in its community worldwide. Emode was founded on the belief that personal insight and connections to others could be both scientific and fun.
Emode was founded in 1999 as Emode.com by CEO James Currier, who developed an early passion for Internet technology, new media and social sciences. Currier envisioned how the Internet could be used to help people learn more about themselves and better connect with others in a mutually beneficial environment based on trust and respect. Today, the company is part of Monster.com.
Business Growth Challenge
A typical startup in the early 90’s, emode needed a quick growth strategy and identifying a framework for recruiting partners.
Deliverables and Results
Marketing Recon worked with Emode founding team to create and target the Distribution Partners and create a partner program.
Jackie came in to our company right as we were starting it, and gave us our roadmap for content distribution. We were working under tight time constraints, in a rapidly changing environment, and Jackie was able to penetrate the market noise, lay out our options with the pros and cons, and gave us her recommendations in a way that was clear and was motivating for the people in our organization. Jackie has a unique way of producing respect and authority while also having everyone like her, and the combination really gets fantastic results.James Currier, eMode Founder and CEO