Education, Software, Collaboration
VP Publishing Services, VP Business Development
Combining the capabilities of industry leaders Wimba and Elluminate, Blackboard Collaborate provides a comprehensive online learning and collaboration platform designed specifically for education. It is helping thousands of higher education, K-12, professional, corporate, and government organizations worldwide deliver a more effective learning experience through blended and mobile learning online collaboration tools. And it will help you open up all-new aspects of real time, or anytime, learning to engage more students and improve outcomes.
Business Growth Challenge
As the company grew beyond its initial K-12 target market, Marketing Recon completed a Phase I new market overview for Wimba recommending the best segments to focus partnerships and new business development efforts. Tutoring & Exam Preparation stood out as a unique market opportunity – as both an independent market and an adjunct to K-12.
The Phase II engagement expanded the research of top Tutoring & Exam Prep companies. The engagement included secondary research and selective primary research to gather recommendations for viable partners including making contacts with K-12 administrators to determine if there are any companies that should be considered based on popularity, success, etc.. The criteria list will also include any information that demonstrates that the company is open to partnering.
Marketing Recon also engaged in select high level value proposition discussions in Tutoring and Exam Prep to test the current appetite for collaboration and determine the interest in partnering for technology vs. in house development.
Deliverables and Results
The result of Phase I & II was a detailed market segment review and new market development road-map contained in a 70 page PowerPoint overview.