Mission: Marketing Recon partners with executive teams to create programs that facilitate new market development and business growth.
Target Market: Primarily operating in the BTB market. Emerging Growth (+$15M revenues, private, venture backed, and public companies)
Client Examples: Circles, Demandware, Iron Mountain Digital, WebCT/BlackBoard, Wimba/BlackBoard, North Bridge Venture Partners, TTI, Inc., VoiceSignal Technologies(acquired by Nuance)
Professional Highlights through 1998:
NYNEX Corporate Business Development: Designed & implemented the first New Business plan including due diligence for early venture investments and acquisitions
International Company – founding team; Developed and closed first International project in Shanghai, PRC
Managing Director, Asia/Pacific Region
Yellow Pages – Director of Advertising, Promotion & Corp Communications; International expansion – Eastern Europe BigYellow – Interactive: Online Partners Program
GTE Interactive – Marketing Director Superpages.com
Boston University: Women’s Leadership Forum – Powerskills
Business Plan Bootcamp – “Networking your Business Plan”
Babson MBA – “Relationship Management – A Life Event”
Business School Consortium – PowerSkills for Personal Leadership
Boston Herald/Women’s Business: Attorney Partnerships make Business Partnerships; Building Customer Advisory Boards;
Conduct Reconnaissance to Test Value; Marketing Missionaries
Communities of Interest & Boards
Leadership: Chair, Society for the Encouragement of the Arts Cape Ann) Cape Ann Artisans Open Studios, Sawyer Free Library, Corporator, Lector Holy Family Parish
Memberships: Cape Ann YMCA (former Board Member); BIAA of Kappa Kappa Gamma, (former President); Emory Alumni; Stern Alumni; Bass Rocks Golf Club, American Club of Hong Kong.
Working closely with clients, she often complements the existing team or helps take charge when the need arises!