Market Development & Partner Programs | Market Support | Marketing Assists &
Coaching Assignments |
Client: Blackboard formerly WebCT
Market Focus: Software, Education, International
www.webct.com |
Prior to its acquisition by Blackboard, WebCT, Inc. was the world's leading provider of e-Learning solutions for higher education and is backed by $125M in venture capital investment. With a presence in 85 countries around the world, WebCT is dedicated to maintaining its worldwide leadership position.
Engagements:
WebCT assignments have involved strategic market research used to test high priority domestic and international market development initiatives. The assignments included the identification and contact with key stakeholders in various market segments; in-depth interviews; and recommendations for direction and positioning for new market entry. Other assignments have involved product development research, marketing planning, and value proposition development and testing. |
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Client: Circles
Market Focus: Customer Loyalty, Employee Loyalty, Personal Services
www.circles.com |
Circles has revolutionized how corporations build life-long relationships with their customers and employees. By forging intimate relationships, Circles' loyalty programs drive behaviors that drive increased profitability for our Fortune 1000 customers.
Founded in 1997, Circles delivers a disarmingly simple and unique key ingredient — the ability to get close to people. Circles believes that in the future the only loyalty programs companies will consider are those which have a measurable effect on their bottom line. Circles' intimacy-based programs are the only ones that deliver on this promise today.
Engagements:
Assignments included marketing reconnaissance to develop new vertical segments; business development strategy and execution vis-à-vis industry leading players in each segment; evaluation of partnerships to deliver the product over wireless technology; service delivery partner program development; and evaluation of new lines of business — e.g. service rewards.
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Client: Demandware
Market Focus: Software-as-a-Service, eCommerce, Retail
www.demandware.com |
Demandware solutions, comprised of the only enterprise-class, on-demand ecommerce platform and expert services, deliver merchandising effectiveness, proven site reliability and industry best practices that exceed profitability goals. Only Demandware provides a distinct time-to-market advantage for launching multiple ecommerce sites, customizing the consumer experience from content to code, and maintaining sites at the forefront of ecommerce innovation. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Crocs, Jones Apparel Group, House of Fraser, Playmobil and Timberland.
Engagements:
Marketing Recon (through the efforts of Jacqueline Ganim-DeFalco) provided leadership on several key marketing initiatives. Assignments have included marketing support for major industry trade shows, a product launch, and a Webinar. The projects have involved interaction with a large number of internal and external players and a fast turnaround of marketing materials. The Webinar achieved company record breaking registration and attendance results and the combined programs produced substantial qualified leads for the sales team.
As part of one key trade show, Jacqueline also led the effort to create an industry collaboration which acted as a one- time thought leadership undertaking. She created the program, recruited and organized a collaboration of twenty on-demand e-commerce vendors. The key to this program was to demonstrate that the industry story was bigger than the story of any one vendor and the collective efforts made the marketing dollars invested work harder. Many participating companies in have subsequently expressed interest in additional partnering opportunities. |
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Client: Iron Mountain
Digital
Market Focus: Software, Data Protection & Recovery, eDiscovery, Storage-as-a-Service
www.ironmountain.com |
Iron Mountain Incorporated (NYSE:IRM) helps organizations around the world reduce the costs and risks associated with information protection and storage. The Company offers comprehensive records management, data protection, and information destruction solutions along with the expertise and experience to address complex information challenges such as rising storage costs, litigation, regulatory compliance and disaster recovery. Founded in 1951, Iron Mountain is a trusted partner to more than 120,000 corporate clients throughout North America, Europe, Latin America and the Pacific Rim. Iron Mountain Digital was formed in 2005 with the acquisition of Connected PC Back-up and continues to grow through acquisition and organic growth.
Engagements:
Jacqueline (Marketing Recon) was hired initially by Iron Mountain Digitalís Channel Group head to evaluate the Channel Program for the data protection products. She has continued to work on various facets of Partner Marketing and has also engaged with the Product Marketing organization on initiatives in e-Discovery, Data Protection & Recovery Customer Reference Program, and Storage-as-a-Service offerings such as Virtual File Store. |
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Client: Monster.com (formerly Emode.com & Tickle.com
Market Focus: Media, Entertainment, Market Research
www.tickle.com |
Tickle is the leading interpersonal media company, providing self-discovery, matchmaking, and social networking services to more than 18 million active members in its community worldwide. Formerly known as Emode.com, Tickle was founded on the belief that personal insight and connections to others could be both scientific and fun.
Tickle was founded in 1999 as Emode.com by CEO James Currier, who developed an early passion for Internet technology, new media and social sciences. Currier envisioned how the Internet could be used to help people learn more about themselves and better connect with others in a mutually beneficial environment based on trust and respect. Today, the company employs more than 50 people and is headquartered in San Francisco, CA.
Engagement: Marketing Recon (formerly PLP) worked with Emode founding team to create and target the Distribution Partners and create a partner program. |
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Client: North Bridge Venture Partners
Market Focus: Software, Communications, Internet, Open Source
www.northbridge.com |
North Bridge Venture Partners is an active, early-stage venture capital firm based in Boston, Massachusetts and San Mateo, California, founded in 1994. With approximately $3.1 billion under management, including North Bridge Growth Equity, a growth equity firm that invests in technology middle-market companies. North Bridge Venture Partners focuses on investments in the communications, software, internet, healthcare, and materials technology.
Engagement:
Marketing Recon engaged with North Bridge (NBVP) to organize its presence in several initiatives including a major industry conference and survey. |
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Client: PowerSkills Solutions
Market Focus: Software, Relationship Capital, Business Development, Private Banking
www.powerskills.com |
PowerSkills Solutions Helps Clients Drive Strategic Growth Initiatives. As the specialist in Strategic Management, PowerSkills provides thought leadership, frameworks, program management and tools to connect strategy, goals and relationships to business results.
Engagements:
Jacqueline has undertaken multiple engagements with global companies on their key initiatives with PowerSkills Solutions. Assignments included leading a project for a major European Bank to perform an Industry Best Practices Benchmarking Study on Private Banking in the US. and a market evaluation and sales qualification for key wealth management entities in the U.S.. Senior level bankers from across the financial services industry were interviewed. She also served as a classroom instructor and facilitator for PowerSkills Relationship Management for the sales organization of a global Hospitality company. In another assignment, she performed a Competitive and Market Analysis for a BTB Telecommunications systems company as part of its Services Growth Initiative. Jacqueline has also served as an advisor for PowerSkills go to market strategy. |
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Client: VoiceSignal
Market Focus: Wireless, Manufacturing, International
www.voicesignal.com |
A privately held, emerging growth technology company that develops innovative speech recognition software systems that have been designed from the ground up to provide state-of-the-art speech recognition within the constraints (processor, power, and memory) of mobile platforms.
Engagement:
The assignment involved identifying potential partners in the Asia-Pacific Region. |
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Client: Rockport Mortgage Corporation
Market Focus: Commercial Finance; Government; Health-Care; Construction
www.rockportmortgage.com |
| A ten-year old commercial mortgage corporation specializing in HUD financing for assisted living, apartments, healthcare facilities, and multifamily units. The assignment
involved the development of a Web business strategy and web presence. The Website established the foundation of partner program that recognizes existing customers and partners and begins
to attract new ones. The assignment included the web development, web launch, and customer recognition program. |
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Client: Thomas Group, Inc.
Market Focus: Energy, Engineering, Process Management
www.thomasgroup.com |
| Born of the challenges of the emerging semiconductor industry some thirty years ago, Thomas Group’s "First Pass Yield" (quality) and "Total Cycle Time"
(speed) process management concepts helped shape the semiconductor manufacturing processes that have made electronic products the ubiquitous and essential part of our lives they are today.
Thomas Group is a public company providing engineering consulting services to Fortune 500 companies. The assignment revolved around working with the VP of Business Development to address
Customer Retention and growth through effective post-assignment marketing. |
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Client: Tobacco Technology, Inc.
Market Focus: Tobacco, International
www.tobaccotech.com |
| TTI is a 30 year old private flavor house dedicated exclusively to all aspects of the tobacco flavoring business. TTI was founded by Duke Cassels-Smith in 1975 outside of
Baltimore, Maryland, USA - the hub of the trade region and the heart of Maryland tobacco growing country. TTI's familial heritage is a cornerstone of the company's reputation. The assignments
with TTI included the development of the value story, website, sales collateral, and ongoing marketing program development and oversight. |
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Client: Boston PC Networking
www.bpcn.net |
| Boston PC Networking (BPCN) is an IT consulting firm that can functions as a substitute or an adjunct for an IT services department. Growing companies use BPCN for a full
suite of services ranging from systems planning to daily maintenance of all aspects of the computer network. Through a coaching relationship, PLP worked with the business owner to advance
his marketing program and develop web content to distinguish his business. |
Client: Salvy the Florist
www.salvytheflorist.com |
| Boston-based florist with five locations, Salvy decided to grow nationally through the development of a leading edge technology web-site. A mini-web marketing and B to B
partnership strategy was developed on behalf of this venture. |
| Client: Everymile |
| Everymile (formerly www.everymile.com) was an e-commerce engine for a line of automotive aftermarket products that gave consumers a self-serve option for this important
investment in their vehicles. Extended Service Contracts for used cars, auto club memberships, and vehicle inspections were the core products. PLP was engaged to assist as a Chief Marketing
Officer during early stages to develop a channel sales program focusing on the online automotive and financial services verticals. Everymile was caught in the downspin of internet ventures
and forced to fold despite some good traction with partners. |
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Client: The Pleasant Street Inn
www.pleasantstreetinn.net |
| A 15 year old Bed and Breakfast in Rockport, Ma. Seeking to expand its growth through better use of its web-site and new product development. A Marketing Audit was developed
to assist in prioritizing opportunities and future direction. |
Client: VMC Group, Inc.
www.vmcgroup.com |
| The VMC Group is a 40-year old firm specializing in software and consulting solutions for the Public Sector. A project was undertaken to develop the key objectives and plan
for the initial web-site. |
Client: Historic Inns of Niagara
www.historicinnsofniagara.com |
| A family of three high end bed & breakfasts in Niagara-on-the-Lake, Ontario, Canada. Initiated partner program to help generate interest among specific target groups
of travelers. |
| Client: Dialout.net |
| A New Hampshire based software company that offered a telecommunications service to replace business modems. The application grew out of the company’s modem sharing
business. The project involved the evaluation and prioritization of partner “sets” and testing of the value story pre-launch. A recommendation of key elements of the partner
program was also prepared |
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