Ms. Jacqueline M. Ganim-DeFalco Business Advisor and Founder, Marketing Recon (formerly PrivateLabelPeople)
Jacqueline is a business growth specialist who built her professional foundation for seventeen years with NYNEX and GTE. Since 1998, Jacqueline has provided marketing and business development services
to executive teams in the service and technology fields. As a Business Advisor, Jacqueline focuses on opportunities for companies to grow through the development of new markets, products, distribution
channels, and marketing programs - with special emphasis on international expansion. Jacqueline has developed an approach called Marketing Reconnaissance to assist her clients in making informed
growth decisions. She is a strong proponent of partnerships as a means to growth and works with her clients to develop and leverage partner relationships. Jacqueline collaborates closely with PowerSkills
Solutions to promote and deliver its Relationship Capital Programs.
Jacqueline has a BA from Emory University, an MBA in International Business/Marketing from Stern (NYU) and also completed the International Management Program at the University of International
Business and Economics in Bejing, China (1987). Among her career highlights, she launched NYNEX's new business development framework in 1983, served as NYNEX's Managing Director in Asia from 1988-90,
served on the ground floor team of NYNEX's BigYellow.com and headed up Marketing for SuperPages.com, GTE's (now Verizon) premier online product. Jacqueline was brought up alongside a family consulting
and software business that served the Public Sector. She enjoys writing and public speaking and has recently published articles in Women's Business magazine pertaining to important business growth
tools such as the use of Customer Advisory Boards. Jacqueline has also launched a jewelry design business for hair accessories found at www.capeanndesigns.com. She serves on the Boards of the Cape
Ann YMCA and is President of the Society for the Encouragement of the Arts (seARTS) a group dedicated to helping Cape Ann achieve cultural economic growth. She is a past-President of the Boston area
Alumni Association of Kappa Kappa Gamma.