| History |
Formed in 1998 by J.M. Ganim-DeFalco, previously an International Marketing & Business Development professional with NYNEX &
GTE from 1981-1998. |
| Company Mission |
Marketing Recon partners with executive teams to create stronger strategic linkages between a company, its clients, and partners – laying the groundwork for new market growth. |
| Client Profile |
Emerging Growth & Established Private or Public Companies |
Client Highlights
Marketing Recon |
WebCT: Strategic Market Development
Connected/Iron Mountain Digital: Partner Strategy/Program
TTI: Marketing Strategy/Execution and CMO Services
Circles: Partner programs, marketing programs, and sales support
Thomas Group: Investor owned utility practice – Market development.
PowerSkills Solutions: Strategic Research, Marketing Development, and Program Delivery
Rockport Mortgage: Business Strategy & Web-site Development
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| Professional Highlights |
• Designed & implemented the first New Business Process at NYNEX
• Evaluated first round of investments for NYNEX including Venture firms and private companies
• Start-up team member - NYNEX International Company
• Developed and closed first NYNEX project for PRC
• Directed Asia/Pacific business development efforts as M.D. of Asia based in Hong Kong
• Directed Marketing Communications program for NYNEX Yellow Pages award winning programs
• Led Bus/Dev efforts for Central and Eastern European Yellow Pages expansion projects
• Developed online partnership program for BigYellow.com
• Directed Marketing for GTE Superpages.com |
| Professional Speaking/Publications |
Boston University: Women's Leadership Forum– PowerSkills workshops - 2003, 2004
Business Plan Bootcamp – “Networking your Business Plan”
Babson MBA – “Relationship Management – A Life Event”
Business School Consortium – PowerSkills for Personal Leadership (co-leader)
Women’s Business: Attorney Partnerships make Business Partnerships (3/02); Building Customer Advisory Boards (6/03); Conduct Reconnaissance to Test Value (12/04) |
| Communities of Interest |
Cape Ann YMCA Board; Boston area KKG Alumni; Emory Alumni; Stern Alumni; Bass Rocks Golf & Tennis; seARTS Board; American Club of
Hong Kong. |
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