At the time of the engagement, WebCT, Inc. was a venture backed, leading provider of e-Learning solutions for higher education. Today it is fully absorbed into Blackboard, International – the industry leader in education technology. Marketing Recon assignments testing key domestic and international market development initiatives and identification stakeholders in various market segments. Other assignments have involved product development research, marketing planning, and value proposition development and testing.
Circles has revolutionized how corporations build life-long relationships with their customers and employees. By forging intimate relationships, our loyalty programs drive behaviors that drive increased profitability for our Fortune 1000 customers.
Founded in 1997, Circles delivers a disarmingly simple and unique key ingredient — the ability to get close to people. Circles believes that in the future the only loyalty programs companies will consider are those which have a measurable effect on their bottom line. Circles’ intimacy-based programs are the only ones that deliver on this promise today.
At the time of engagement, TTI was a 30 year old private flavor house dedicated exclusively to all aspects of the tobacco flavoring business. TTI was founded by Duke Cassels-Smith in 1975 outside of Baltimore, Maryland, USA – the hub of the trade region and the heart of Maryland tobacco growing country. TTI’s familial heritage is a cornerstone of the company’s reputation. The assignments with TTI, over the course of six years, included the development of the value story, website, sales collateral, and ongoing marketing program development and oversight – the full marketing program from the ground up.