MarketingRecon

  • Intelligence

    Reconnaissance is a word that translates in various ways. In military terms, it’s the “forward observer.” In marketing terms, it’s real time intelligence gathering. With secondary research readily available online, it’s more important than ever to have one-to-one discussions with stakeholders, good field work to complement and validate what’s in the research logs and media.

Marketing Recon partners with executive teams to create stronger strategic linkages
between a company, its clients, and partners – laying the groundwork for new market growth
and designing custom programs to support the growth initiatives.

New Market Development

Marketing Recon works with growing companies seeking to access the next market with either the same product, a version of the product, or a new product.  The “market” could be a new customer segment, vertical, or geography.  Following a custom methodology, we create a new market access roadmap.

Marketing Program Design & Development & Execution

There are many great ideas, but ideas need review, testing, & execution to be successful.     We will explore and lead these efforts that are strategic imperatives to growth.

Industry Collaborations

These multi-dimensional programs offer research and thought leadership opportunities that go beyond the interest of one organization. Applicable in profit and non-profit initiatives, strategic collaborations are a powerful marketing tool.

Marketing & Business Development Leadership Assistance & Coaching

Sometimes you just need a tune-up or an assist.   We are happy to work with you to provide a peer-to-peer listening post and guide to set the stage for your team’s growth in new roles.

I am passionate about finding new ways to connect people, organizations, and opportunities. The result has been over 20 years of client engagements that leverage 35 years of marketing expertise, an expansive network of technology companies, and creative ways to help companies reach new markets. Let’s talk!