NewCo Boston: Worthwhile Wayfinding – Boston’s most Welcoming Companies
NewCo Boston: Worthwhile Wayfinding – Boston’s most Welcoming Companies Refreshing, inspiring, collegial, and informative describes my experience at the two-day NewCo Boston’s second annual happening in Boston thanks to its partnership with MassTLC. You might call it the business equivalent of a “progressive dinner” where the nourishment was the latest in how technology is solving […]
To create is to leave a legacy: An enlightened perspective from an art advisor
Having now worked with Bobbi Gibb for the past year in earnest, I can honestly say that she has given me a new perspective on art. Bobbi is only recently become more broadly known for her works of art. But she has created them her entire life. Her sculpture is better known than her paintings […]
Bobbi Gibb: How passion & professions have aligned to celebrate a great moment in athletic history!
2016 marks the 50th Anniversary for women in the Boston Marathon: it’s time to celebrate, get to know the woman that made it happen, and pay it forward In 1966 Bobbi Louise Gibb (Bobbi Lou) at the age of 23, after training for two years, dreamed of running the Boston Marathon and of accomplishing endeavors […]
Coming Soon! Collaboration for Strategic Advantage
The best holiday gift ever is coming soon from me and my long term business associate Jacqueline Franklin! We have spent the better part of this year collaborating on an e-book that talks about exactly that – collaboration. It will have some great case studies and thought provoking questions about why we should be doing […]
A hypothesis: Is secondary research too simple?
Last night I had the opportunity to speak briefly in a moderated panel about Marketing & Story Telling with a slant toward the businesses of the creative economy. It was a stellar group of fellow professionals – Jeff Bard, Bard Integrated Marketing; Julia C. Campbell, and Gordon Plutsky, VP Marketing at Digital Bungalow. Since […]
Arts Marketing – The Time is Now!
In the world of technology marketing, we are all trying to tell the story. Not always easy to turn complex notions into interesting stories despite access to the world’s best marketers. So, turning this on it’s head, it’s equally difficult for artists to tell some of the world’s most interesting and poignant stories – as […]