Putting Authentic Sizzle into the Employee Brand
People and Company Brand| The ultimate buyer-seller relationship As an outside business and marketing advisor, I have the privilege of observing trends through hands on work in different industries and across disciplines. Essentially, I am a marketer, but marketing in the very broad sense. To keep it simple, whether it’s consumer or BTB oriented, it’s […]
Marketing Programs designed with Human-based Marketing Deliver Surprising Results
Human Based Marketing Imperatives can drive exceptional results. Find out more about my experience on very diverse engagements!
You have a chance to tell your story! Great. Here are some things to consider.
Storytelling is one of the earliest forms of communication or as put by National Geographic, “it’s as old as culture” itself. It’s only fitting that it’s the most comfortable and familiar way that we relate to each other. However, telling our own story can be a challenge. The narrative doesn’t always follow a straight path […]
Pandora’s Pharma Box is Wide Open| Now it’s time to demystify Drug Development and usher in the next generation of leaders
Most of us are outsiders to the multi-tiered and complex process known as Drug Therapy development and in our lifetime, we rarely see the full picture. Recently, the glimpse we have had into the industry is just enough to get us into trouble and create havoc among the newly “engaged” and perhaps poorly informed resulting in a series of unimaginable societal outcomes such as the politicizing of science. The public display of frustration over vaccine development, availability, and mandates has likely added to the negative perception of the industry (a/l/a “Big Pharma). Rather than second guessing something we know so little about, we should be celebrating the fact that the industry is actually able to finally implement some new processes and systems to make things happen more quickly.
What does it mean to have a REAL conversation? It may require some new “muscle”
Ultimately, a REAL conversation leads to a new organizational foundation built on honest relationships.
Authors, Innovators, Leaders & Experts| A week of a wide variety of virtual events reviewed
Last week I tuned into several online events on a variety of subjects. The quality and impact varied significantly. In the tangible events world, I made commitment to write up the highlights of the event to share a summary of the keynotes and panelists key takeaways. It was also to capture the energy in the […]