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emandware solutions, comprised of the only enterprise-class, on-demand ecommerce platform and expert services, deliver merchandising effectiveness, proven site reliability and industry best practices that exceed profitability goals. Only Demandware provides a distinct time-to-market advantage for launching multiple ecommerce sites, customizing the consumer experience from content to code, and maintaining sites at the forefront of ecommerce innovation. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Crocs, Jones Apparel Group, House of Fraser, Playmobil and Timberland.
Business Growth Challenge
The initial assignment with Demandware was in an important growth period when a product launch needed extra hands on deck. That assignment led to an even more critical one – to help raise the industry discussion on Software-as-a-Service in the highly competitive e-retail space where it was difficult to move the larger retailers into a SaaS model.
Deliverables and Results
Marketing Recon (through the efforts of Jacqueline Ganim-DeFalco) provided leadership on several key marketing initiatives. Assignments have included marketing support for major industry trade shows, product launch, and a Webinar. The projects have involved interaction with a large number of internal and external players and a fast turnaround of marketing materials. The Webinar achieved company record breaking registration and attendance results and the combined programs produced substantial qualified leads for the sales team.
As part of one key trade show, Jacqueline also led the effort to create an industry collaboration, the OnDemand Consortium which acted as a one time thought leadership undertaking. She created the program, recruited and organized a collaboration of twenty on-demand e-commerce vendors. The key to this program was to demonstrate that the industry story was bigger than the story of any one vendor and the collective efforts made the marketing dollars invested work harder. Many participating companies in have subsequently expressed interest in additional partnering opportunities.
Client Feedback
Marketing Recon (through the efforts of Jacqueline Ganim-DeFalco) provided leadership on several key marketing initiatives. Assignments have included marketing support for major industry trade shows, product launch, and a Webinar. The projects have involved interaction with a large number of internal and external players and a fast turnaround of marketing materials. The Webinar achieved company record breaking registration and attendance results and the combined programs produced substantial qualified leads for the sales team.
As part of one key trade show, Jacqueline also led the effort to create an industry collaboration, the OnDemand Consortium which acted as a one time thought leadership undertaking. She created the program, recruited and organized a collaboration of twenty on-demand e-commerce vendors. The key to this program was to demonstrate that the industry story was bigger than the story of any one vendor and the collective efforts made the marketing dollars invested work harder. Many participating companies in have subsequently expressed interest in additional partnering opportunities.