Everymile, founded by seriel entrepreneur, Sean Black was an e-commerce engine for a line of automotive aftermarket products that gave consumers a self-serve option for this important investment in their vehicles. Extended Service Contracts for used cars, auto club memberships, and vehicle inspections were the core products.
TTI, Inc.
At the time of engagement, TTI was a 30 year old private flavor house dedicated exclusively to all aspects of the tobacco flavoring business. TTI was founded by Duke Cassels-Smith in 1975 outside of Baltimore, Maryland, USA – the hub of the trade region and the heart of Maryland tobacco growing country. TTI’s familial heritage is a cornerstone of the company’s reputation. The assignments with TTI, over the course of six years, included the development of the value story, website, sales collateral, and ongoing marketing program development and oversight – the full marketing program from the ground up.
Emode
Emode.com later Tickle.com and then sold to Monster was the leading interpersonal media company, providing self-discovery, matchmaking, and social networking services to more than 18 million active members in its community worldwide. Emode was founded on the belief that personal insight and connections to others could be both scientific and fun.
Emode was founded in 1999 as Emode.com by CEO James Currier, who developed an early passion for Internet technology, new media and social sciences. Currier envisioned how the Internet could be used to help people learn more about themselves and better connect with others in a mutually beneficial environment based on trust and respect. Today, the company is part of Monster.com.
PowerSkills Relationship Capital Management
PowerSkills Solutions is a framework for Relationship Capital Management based on the leading business book, PowerSkills by Jim Masciarelli. PowerSkills was ahead of the curve in providing Relationship Capital Management for B2B enterprises, providing innovative solutions for Building Profitable Relationships with decision makers, influencers, and stakeholders. PowerSkills “Agenda” became one of the first software “apps” in first phase of Salesforce.com’s app store in 2006.
Thomas Group
Thomas Group is an operations management consulting firm that creates value for clients by delivering results, using experienced professionals and proven methods.
Thomas Group’s proprietary methodology outlines a cross-functional organizational approach to solving quality- and speed-related manufacturing operational challenges. It is also a forerunner to many process improvement and management concepts, such as Total Quality Management, Kaizen, Six Sigma, and Lean manufacturing.
Marketing Reconnaissance: Value Prop revisited
The core of the practice, this article provides insight as to why and how third parties add value to the research process in testing a value proposition. A key to success is eliminating the temptation to defend the prevailing company position and keep an open mind to the stakeholders’ points of view.
Customer Advisory Boards
One of the most interesting BTB marketing tools with many residual benefits, is the customer advisory board. Although heavily used in larger companies, it’s relevant and smart for entrepreneurs to consider using them, even on an ad hoc basis. Better to have the customer be your partner in growth and test ideas real time. It’s a good investment for short money.
Attorneys: Partners for Business Development
Corporate Development has always been an important way to expand and grow an enterprise business. One of the most critical internal partners is the General Counsel. It’s easy to think of your attorney as the office of the “rubber stamp.” But smart companies and entrepreneurs will partner with their attorneys on everything from due diligence to innovative deal structures. Here’s an article that speaks to this dimension of “partnering.”
Attorneys: Partners in Business Development, published by Women’s Business