Marketing Recon partners with executive teams to create stronger strategic linkages
between a company, its clients, and partners – laying the groundwork for new market growth
and designing custom programs to support the growth initiatives.

Jackie created a strategy that would allow us to collect and aggregate a value proposition by each major function (Engineering, Professional Services, Sales, etc.) that would guide the messaging for recruitment marketing website copy and supporting assets, and unearth individual, personal stories from employees about their professional journey getting to and working at Veeva.

Hollister Institute programs covering Mindfulness Training, Communication Workshops, and Leadership Development, instruct learners through a unique mix of practical, theoretical, and experiential exercises to help leaders, staffers, individuals, and te …

Great Island Design is a creative agency. We are a team of graphic designers, strategists, copywriters, digital experts, and account leaders who bring decades of combined experience to our clients. Our objective is the same with each engagement—to help …

The VMC Group is a privately held corporation, celebrating over 50 years in business. Its mission is the application of advanced management science techniques and technological innovations to enhance the operations and reduce the costs of its private a …

Bobbi Gibb was the first woman to run and win the Boston Marathon in 1966 and repeated her wins in 1967, and 1968.   In addition to her Marathon fame, Bobbi is also an accomplished artist.  However, like many artists, she was not able to keep up with t …

We cannot address gender equity challenges, nor take advantage of the opportunity through one-off tactics. Nor can we approach it by simply punishing bad behavior, from theMarketingRecon Blog post.

Newmine’s deep retail industry expertise led them to uncover a solution to a major industry pain point, returns. The team needed to quickly create a product launch plan inside of a business that is primarily a consulting practice. The challenge to MarketingRecon was to recommend a manageable launch, with limited resources, in time for several key industry events. MarketingRecon’s work in Q42017 regarding the CRO introduction was very instrumental in getting us through the Consumer Returns conference.

The bar for thought leaders has become even higher now that the web and social media has given everyone a platform to tell their story. So how do you raise the bar, especially when you need to attract the best and brightest entrepreneurs to your circle? Think about this program as collaboration for strategic advantage.

As the company grew beyond its initial K-12 target market, Marketing Recon completed a Phase I new market overview for Wimba recommending the best segments to focus partnerships and new business development efforts. Combining 1:1 interviews with research guided the Biz-Dev team with where to place their bets in a shifting educational market landscape.

How does a venture fund attract the best entrepreneurs and innovators? A rare opportunity to work with a leading venture fund has led to the creation and successful implementation of two powerful industry wide thought leadership programs. The Future of Open Source and Future of Cloud Computing together involve over 100 leading organizations.

Think differently. This client had a great idea that needed execution that combined business development, marketing, and thought leadership. Together, we created a first of its kind industry consortium that fueled a movement and a partner program.

Senior marketing executives in large organizations have many responsibilities and often need a close advisor to help manage priority, customer facing projects. A $100M unit inside a $3B company has to work hard to get its share of resources and make an impact when going to market. This is a great story of how outside virtual marketing teams come together to catalyze internal efforts.

The higher ed vertical is (oddly) not known to be a first mover. But WebCT certainly was an early leader in learning and course management systems. How to go beyond the Technology officers and reach into academia was one of the many challenges in new market growth. An intellectual and marketing challenge.

In 1998 anything was possible, but even that climate was challenging for an entirely new service with a revolutionary business model. Working in lock step with the company’s dynamic co-founders, we found partners, customers, and a market.

Everymile hit the road at the peak of the internet startup era. A relatively young team, they needed to quickly establish credibility with partners in order to secure their footprint and customer base. This was an all hands on deck assignment to bring in the first wave of partners.

An established family business with deep expertise and knowledge and no marketing program or materials. This was the ultimate opportunity to create marketing programs from scratch – from the value story to a web presence and all the supporting sales collateral, PR materials, presentations, product photography, and strategy sessions. The results were stunning.

Early stage companies often need an outsider to help create a roadmap to “next” – whatever that may be. In the case of Emode, it was a content distribution strategy during the peak internet era.

Working with thought leader Jim Masciarelli helped me fully appreciate Relationship Capital. Effectively managing relationships is the key measure of success for every C-Level executive. The formulas are timeless.

An early client, the Thomas Group, an engineering based company, needed a marketers perspective on how to grow the business and respond to a rapidly changing IT environment. Sometimes, even fellow consultants need assistance to move the meter.

Most growing businesses and entrepreneurs need an “assist” now and then to jumpstart their marketing efforts. These marketing assists provided enough juice to reinvigorate the teams to take the next steps in their marketing programs.

Some of the best companies are family owned or small businesses that have not been exposed to the latest marketing tools.  15 years ago, that included developing the first website.  The Internet gave marketing a new set of tools and new challenges for …