Industry Collaborations
These multi-dimensional programs offer research and thought leadership opportunities that go beyond the interest of one organization. Applicable in profit and non-profit initiatives, collaborations in all forms are a powerful marketing tool.
The examples shown below include the following which are detailed in the Client Case Studies section. For each of these programs, MarketingRecon acted as the project manager and program design marketer while leading a group of tactical experts to help execute each phase of the program. These included graphic designers, event planners, email marketers, web designers, public relations teams, and social media experts.
Demandware: OnDemand Consortium – conducted by a single company to create an industry discussion at a Trade show.
North Bridge Venture Partners – Future of Open Source – led by a single company with a two key partners and a large number of collaborators – including a survey, events, webinar, industry panels, influencer videos, social programs, and robust PR campaigns.
North Bridge Venture Partners – Future of Cloud Computing – led by a single company with two key partners and a record breaking number of collaborators including a survey, events, industry panels, influencer videos, social programs, and robust PR campaigns
seARTS Cape Ann : Celebrate Wearable Art! – led by an arts non-profit and a group of like-minded artists seeking to create a “destination” event to drive the creative economy.
Industry Collaborations have many advantages and benefits. As such, these will be the subject of an eBook that is currently under development for Q1 2015.
A word about collaboration. What does it take to bring together 72 industry leading companies, many competitors, large and small to work toward a common goal? Ask us about how we did it for a leading technology investor. Jacqueline Ganim-DeFalco