Marketing Coaching & Assistance: Businesses and the Arts
On-site strategy sessions to quick-start marketing initiatives for all types of businesses
- Assessment of current marketing programs to recommend enhancements/improvements that would be accomplished with internal teams.
- 1:1 Coaching for marketing teams and leaders across the organization in partnership with coaching experts in the MarketingRecon EcoSystem
The Forward Observer| Real-Time Thought Leadership Blogging:
- Journalism and blogging with a twist. I can provide coverage of your company’s key events or show up where you are being represented at a panel and be an observer. This is a new service that involves preparing a timely follow up blog post that can be posted to your website or LinkedIn company page to highlight the takeaways at these events. This provides insights to those who were in the room and were NOT in the room and extends the thought leadership opportunities for all involved.
Practice what you preach! We don’t have to do it alone. Marketing Recon prides itself with collaborating with fellow professionals to create a winning team for your project or initiative. Check out our Marketing Advisory Eco-system to see some of our winning combinations. Jacqueline Ganim-DeFalco
Arts Marketing for Arts Organizations:
Ideal for Member organizations, the Arts Marketing Workshop is specially designed for artists that are serious about developing a marketing plan. It helps artists become more empowered to think strategically about their approach to marketing.
Artists are all running small businesses, but marketing is a challenge for many creatives. The good news is that today’s emphasis on content marketing is a perfect fit for artists to re-think their approach to carving our their market niche. This 1/2 day workshop works well with a small group of artists. Available as a custom project. Read more. Arts Marketing Workshop Overview and visit these pages to see some of the work Jacqueline has done since becoming involved with seARTS over ten years ago. Visit seARTS.org and Wearable Art.org. Jacqueline also does marketing for the Cape Ann Artisans, a group of which she is a member.
Individual Artists:
In January 2016, Jacqueline Ganim-DeFalco has launched a program to help established individual artists or those with a unique story to take their arts businesses to the next level. The singularly most significant undertaking of this is ongoing representation of Bobbi (Roberta) Gibb for her sculpture and painting. In 2016, we launched Bobbi Gibb’s art website and at the same time, along with many Boston Marathon champions, kicked off the Bobbi Gibb Marathon Sculpture Project with the 26.2 Foundation in Hopkinton, MA.
To learn more about the Bobbi Gibb Marathon Sculpture Project, click here.
Listen to a videocast about the Changing Art Audiences produced by 1623Studios in Gloucester!