Marketing Recon partners with executive teams to create stronger strategic linkages
between a company, its clients, and partners – laying the groundwork for new market growth
and designing custom programs to support the growth initiatives.

Marketing Program Design & Development & Execution

There are many great ideas, but ideas need review, testing, & execution to be successful. Marketing Recon engagements often start as the brainchild of an internal team member who needs a reliable resource to oversee or execute the idea. We will explore and lead these efforts that are strategic imperatives to growth.

Partner and Channel Program Development or Refresh
Advisory Board Design & Management (Customer Boards, Partner Boards, etc.)
Customer Reference Programs
Best Practices Studies to explore industry-wide benchmarks around any BTB initiative

Rockport Mortgage Corporation

Most growing businesses and entrepreneurs need an “assist” now and then to jumpstart their marketing efforts. These marketing assists provided enough juice to reinvigorate the teams to take the next steps in their marketing programs.

TTI, Inc.

An established family business with deep expertise and knowledge and no marketing program or materials. This was the ultimate opportunity to create marketing programs from scratch – from the value story to a web presence and all the supporting sales collateral, PR materials, presentations, product photography, and strategy sessions. The results were stunning.

Everymile

Everymile hit the road at the peak of the internet startup era. A relatively young team, they needed to quickly establish credibility with partners in order to secure their footprint and customer base. This was an all hands on deck assignment to bring in the first wave of partners.

Circles

In 1998 anything was possible, but even that climate was challenging for an entirely new service with a revolutionary business model. Working in lock step with the company’s dynamic co-founders, we found partners, customers, and a market.

Iron Mountain

Senior marketing executives in large organizations have many responsibilities and often need a close advisor to help manage priority, customer facing projects. A $100M unit inside a $3B company has to work hard to get its share of resources and make an impact when going to market. This is a great story of how outside virtual marketing teams come together to catalyze internal efforts.

Demandware

Think differently. This client had a great idea that needed execution that combined business development, marketing, and thought leadership. Together, we created a first of its kind industry consortium that fueled a movement and a partner program.

North Bridge Venture Partners: Future of Open Source

How does a venture fund attract the best entrepreneurs and innovators? A rare opportunity to work with a leading venture fund has led to the creation and successful implementation of two powerful industry wide thought leadership programs. The Future of Open Source and Future of Cloud Computing together involve over 100 leading organizations.

North Bridge Venture Partners: Future of Cloud Computing

The bar for thought leaders has become even higher now that the web and social media has given everyone a platform to tell their story. So how do you raise the bar, especially when you need to attract the best and brightest entrepreneurs to your circle? Think about this program as collaboration for strategic advantage.

Bobbi Gibb Art | Making Art, Making History, Paying it Forward

Bobbi Gibb was the first woman to run and win the Boston Marathon in 1966 and repeated her wins in 1967, and 1968. In addition to her Marathon fame, Bobbi is also an accomplished artist. However, like many artists, she was not able to keep up with t …

Veeva Systems Talent Value Proposition

Jackie created a strategy that would allow us to collect and aggregate a value proposition by each major function (Engineering, Professional Services, Sales, etc.) that would guide the messaging for recruitment marketing website copy and supporting assets, and unearth individual, personal stories from employees about their professional journey getting to and working at Veeva.

Marketing Recon partners with executive teams to create stronger strategic linkages between a company, its clients, and partners – laying the groundwork for new market growth and designing custom programs to support the growth initiatives.

Marketing Recon partners with executive teams to create stronger strategic linkages
between a company, its clients, and partners – laying the groundwork for new market growth
and designing custom programs to support the growth initiatives.