New Market Development
Companies engage with Marketing Recon at different points in the growth cycle. Marketing Recon is ideally suited for companies that have one or more established products/services seeking to access the next market with either the same product, a version of the product, or a new product. The “market” could be a new customer segment, vertical, or geography.
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Following a custom methodology, projects will generally include these key steps:
Exploratory/Assessment: This includes internal reviews to qualify and document the targeted areas for growth and internal resources that are available to support the overall initiatives.
Research: Internal and external primary research with stakeholders to validate the product/service value proposition against the new market. This is supplemented by secondary research and surveys where applicable.
Directional Recommendations: Output of internal and external research including specific strategic recommendations for programs.
Program Recommendations: Marketing Recon can provide recommendations and support to supplement specific marketing programs directly or through its marketing partner Eco-system. It’s the expertise that drives practice areas and over 15 years of client engagements that create more best practices to share. ___________________________________________________________________________________________
The New Market Development Roadmap demonstrates how a companies marketing needs evolve and how MarketingRecon provides services to assist in this evolution.
For additional information on how programs are implemented, please visit the other Practice Areas:
Marketing Program Design, Development & Execution
Marketing & Business Development Leadership, Coaching, & Assistance
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It’s no secret that the key ingredient to the research is the 1:1 strategic discussions held with the current and future customers and partners. The leading advisors on these projects have worked across industries and market segments and inside of industries for 60+ years. The output is the ‘Recon’ work that can only be done by combining the market feedback with professional insight and guidance. Jacqueline Ganim-DeFalco