Core Competencies
Marketing Recon engagements build on several facets of expertise that feed into the Roadmap for new business and market development. With experience ranging from the development of strategic marketing and business plans through execution of Go-to-Market programs, all projects are looked at holistically.
From roots in the Telecom industry, as an advisor since 1998, Jacqueline Ganim-DeFalco has created a wide network of industry affiliations in the Software industry and in particular, Cloud Computing, Open Source, and Software-as-a-Service ranging from launching a company’s first cloud products to thought leadership in Cloud powered businesses and the industry at large. She has also created a unique framework for collaboration that can be applied strategically in marketing programs.
Prior to any engagement, Marketing Recon will meet to review the key marketing initiatives and where outside resources are needed to accelerate or lead those initiatives.
It’s the expertise that drives the four Practice Areas combined with over 16 years of client engagements. These engagement in turn create more best practices and case studies that benefit your project.
Business-to-Business Practice Areas
- New Market & Business Development
- Marketing Program Design & Development & Execution
- Industry Collaborations
Suitable for any business in any industry: