CloudBees has been a collaborator in the North Bridge Venture Partners annual cloud survey and thought leadership program for the past several years. As a company focused on on-premise and cloud solutions, both, it has been interesting for us to see the survey results and to be part of such a unique initiative.
The expansion in reach that the program has received each year comes not only from the overall growth in usage of cloud offerings, but also from the tireless efforts Jacqueline Ganim-DeFalco (MarketingRecon) puts forth to fine tune the survey, solicit collaborators to help promote it – and then to make it easy for us to promote. The post-survey analysis is also compelling and, again, the MarketingRecon promotion engine working with North Bridge, ramps up to communicate the results throughout the industry. It is a mountain of work – but it is clear that there is a finely-tuned process behind the project that gets better and better every year!