At the time of engagement, TTI was a 30 year old private flavor house dedicated exclusively to all aspects of the tobacco flavoring business. TTI was founded by Duke Cassels-Smith in 1975 outside of Baltimore, Maryland, USA – the hub of the trade region and the heart of Maryland tobacco growing country. TTI’s familial heritage is a cornerstone of the company’s reputation. The assignments with TTI, over the course of six years, included the development of the value story, website, sales collateral, and ongoing marketing program development and oversight – the full marketing program from the ground up.